Insight Report

Protecting Your Brand in an EHS Crisis

Prevention, Preparation and Recovery

Thanks to the instant, global reach of the Internet, it no longer takes a massive disaster like Enron or Deepwater Horizon to tarnish the reputation of a brand or an executive for a lifetime.

With increased demands from broad swaths of stakeholders — a group that now includes not just shareholders, but watchdog groups and employees, too — the responsibility also goes all the way down your supply chain. The expectation of increased transparency means that a disaster in a third-world country at a factory that supplies one piece of your product can have a lasting, measurable bottom-line impact on your brand’s reputation.

This comprehensive guide will explore how to build an executable plan should an EHS crisis happen, including:
  • Identifying corporate communicators
  • Avoiding costly misinformation
  • Acting in a timely manner
  • Involving shareholders, executives, and the community

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