Getting prepared for a crisis in advance is one of the most important actions any organization can take in today’s social media-driven world. Crises can appear out of nowhere and go viral in moments, endangering your organization’s revenue and reputation with little to no warning. This session helps organizations of all sizes understand how to get prepared to deal with crises as they occur by taking steps to prepare before the pressure is on.
Attend this webinar to learn about:
- Crisis communications
- Best practice in crisis preparedness
- Change management for transformative events
- Social media’s influence and examples
- Crisis case studies
Any EHSQ professionals looking to learn how crisis can affect organizational risk and reputation.
Matt Barkett, COO
Since joining Dix & Eaton in 2005, Matt Barkett has played key roles in numerous high-impact engagements, leading communications efforts during the Sago mine and Upper Big Branch mine accidents in West Virginia plus the Colgan Air crash outside Buffalo. Matt also counseled Northwest Airlines during a strike by the airline’s mechanics and advised Southwest Airlines during its acquisition of AirTran Airways, now continuing to support labor relations initiatives through the integration of those two airlines. He also advised London-based Imperial Chemical Industries on its $16 billion merger with Dutch coatings giant AkzoNobel, including development and direction of all transaction and crisis communications activities for the company’s North American paints division. Matt’s team also advised AkzoNobel in the subsequent divestiture of the North American Paints division to Pittsburgh-based PPG.
Lourdes Ramirez, Senior Account Executive
Lourdes Ramirez is a member of Dix & Eaton’s crisis communications practice, where she leads client engagements that involve crisis communications, corporate communications, investor relations, change management, web site development, social media and digital strategy. Her expertise in these areas allows her to counsel clients on a wide variety of high-stakes crisis situations, including labor issues, accidents, cyber security, workplace violence and divestitures. Lourdes also leads crisis communications training exercises with clients to help hone their speaking and presentation skills in advance of crisis situations. She is a regular presenter at trade events in a variety of industries, from banking to aviation and energy to construction.
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