On-Demand Webinar

Data Quality: How to Manage Your Business Data

Quality vs. Quantity: How to make sure your data quality supports your business needs.

In the rush to acquire data to feed the pressing demand for analytics and machine learning, not enough organizations know how to distinguish good data from bad. While good data can provide exciting opportunities for innovation, process precision, and customer delight, poor quality data can cripple decision making, damage customer relationships, and lead to serious strategic missteps. 
 
In the webinar Data Quality: How to Manage Your Business Data, data expert Rupa Mahanti, author of Data Quality: Dimensions, Measurement, Strategy, Management, and Governance discusses how to make sure your data quality can support your business functions and deliver the competitive advantage you need. You'll learn about: 
 
  • the importance of translating subjective customer requirements into measurable, objective elements
  • the value of Six Sigma DMAIC (define, measure, analyze, improve, and control) can bring to data quality projects, and 
  • the importance of soft factors such as leadership, organizational culture, communication, and collaboration to the success of data projects. 
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Quality vs. Quantity: How to make sure your data quality supports your business needs.

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